Laricea ROMAN-HALLIDAY

Laricea

Author and marketing specialist with well-rounded experience in growing global businesses.

Laricera Roman-Halliday

Head Of Marketing & Author

My Book

A Brand's Purpose...Less Unicorn, More Zebra?

Purpose is a journey, not a destination. More business leaders, marketers and customers need to become aware of true brand purpose and act upon it through business strategies, marketing campaigns and their wallet. This book challenges the way brand purpose has been deployed over the past few years and examines ways of correcting misconceptions and misuses by providing practical solutions and examples of what good looks like. We all have a role to play in the community, so stop dreaming about unicorns and be more zebra!

Let me introduce it to you...

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Print Edition

A Brand's Purpose...Less Unicorn, More Zebra? Print Edition

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Kindle Edition

A Brand's Purpose...Less Unicorn, More Zebra? Kindle Edition

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