Author, board advisor and marketing strategist with over 15 years of growing successful global businesses. A driven and ROI driven leader with experience across the full marketing mix. Proven track record of effecting real brand transformation in challenging environments with the ability to blend visionary team leadership with practical hands-on delivery to drive results.
Key skills include performance and brand strategy, digital integration with offline channels, app growth. These add to a broad industry knowledge in tech, gambling and retail that has been developed by having worked on some of the biggest global brands – Google, Huawei, Microsoft, Entain, Tesco, BA, Boohoo just to name a few. Naturally curious about anything tech-related; confident and with a proactive attitude, I am always seeking to innovate and positively disrupt the marketing industry.
https://www.linkedin.com/in/laricea-ioana-roman-halliday-97a26519